The focus of our platform is online businesses. In practice, this often means web stores ('e-commerce websites'). However, we are regularly approached with the question whether sellers can also offer common websites for sale through our platform. As the buyers for websites appear to overlap with the buyers of web stores, we do indeed regularly publish websites for sale. We do this under a number of conditions, because the focus of websites is slightly different than at web stores.
In this article we will explain why we believe that the combination of websites for sale and web stores for sale makes sense and how they (can) reinforce each other. We also explain the conditions for publication on our platform.
Why could the acquisition of a website be of interest to you? We see various reasons: as a store owner you depend on traffic. No visitors, no sales. These visitors usually come in via Google's search engine results (organic), as direct traffic and via paid channels (such as Google Ads). Referrals is another source of visitors and one that can give very targeted traffic as well. So, consider starting a blog about the benefits of breastfeeding, when you run a web store in supporting products.
If you as a web store owner are given the opportunity to purchase such a source of traffic, then that would be more than worth considering. An important starting point is the prices that you now pay for your traffic and how well this traffic converts. Plot this against the expected traffic and conversion of the website for sale and you soon have an idea of what the value of such a website can be for your business.
An additional advantage is that you can profile yourself as an expert and authority on the subject. Provided the connection with your business is clear and transparent to the visitor, this gives your web store extra authority. Also in terms of SEO value!
You may have built a nice website with a specific visitor group. But few parties maintain their website for 10+ years. Most quit earlier, because the energy / time is no longer there. But why stop when you can sell? You may not have considered about putting your website up for sale, but it is a way to maintain the website and make some money.
Whether your website is salable depends on several factors. The quality of the content, your authority, the specificity of the subject (the more niche the better) and the search positions in Google (and Bing). Do these elements generate high quality visitors? (that is, does your content with what visitors are looking for and do they convert properly) Then there is a considerable chance that your website is interesting to sell!
Whereas web store buyers mainly consider turnover and order history, website buyers are more interested in its free visitor numbers. Does your website have at least 10,000 unique monthly visitors who come in organically via search engine results or as direct traffic? Then register as a seller via our homepage and put your website up for sale. When your website serves a niche audience / subject, then we can do something for you!