The offered web store is the largest player in a specialized segment of the hobby and craft industry.
The large and stable customer base consists mostly of enthusiasts. The customers are hobbyists, schools, institutions in the healthcare sector, craft textile workshops, interior designers, artists, but also other (web) stores and workshops.
The company has a long history and has built up excellent brand recognition and reputation. Last year the step was taken to wholesale, with which a considerable growth in turnover was achieved. The company is currently run by the two owners, assisted by 2.5 FTE employees (mostly annual contracts).
Sales data and annual reports are available for potential buyers after confirmation of the confidentiality statement at the bottom of this page. The margins are good and the relationships with the mostly foreign suppliers are excellent. There are many opportunities and possibilities for optimizing purchasing.
The web store currently only focuses on the Netherlands and Belgium. The positions in Google are good, although no attention is paid to SEO optimization , analytics and product reviews. There is no advertising . The visit to the website is entirely organic / direct and the percentage of returning customers is excellent. A newsletter is sent to approximately 15,000 active customers a maximum of once a month. The platform of the website is technically outdated. Modernization offers many opportunities for optimization.
The asking price includes acquisition of the current, current stock. The turnover rate differs per product group, but in the range are certainly no shoplifters to find. The range consists of products that are difficult to obtain from other suppliers.
The current owners are willing, if desired by the successor, to stay connected to the company for some time.
In addition to the webshop, workshops and courses are organized and there is a physical store that is open 1 day a week. A buyer is free to proceed with this or not to take over the rental agreement.
|Yearly turnover||€ 610.000|
|Visitors / month||35.000|
|Industry||Hobby and leisure|
|Net annual profit||For full members|
|Equity||For full members|
|Loans||For full members|
|Type of purchase||For full members|
|Customer base||For full members|
|Stock||For full members|
|Staff||For full members|
|Time spend / week||For full members|
|Founded||For full members|
|Order Processing||For full members|
|Software||For full members|